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THE BULL AND THE BIZARRE
When the Reporters Become the News
Dropping a Word-Bomb

by Richard Mr. Moo Moore
May 25, 2008

Sue and Chuck had worked together for almost 3 decades. You would think that they would know each other pretty well. Sometimes, they might act as though they were paying attention to each other but in reality, going about their own business. That's what happened on Monday night about 10:30pm.
 
You see, Chuck Scarborough and Sue Simmons are anchors for the nightly news on NBC affiliate in New York City. Sue was in the process of giving a news tease to the network viewers. That is, a look ahead at the coming newscast at the top of the hour. Most of the time this is done on tape but that night for some reason, they were going live with the 15 second promotional spot.
 
Sue was announcing what was coming up and when the video came up on the screen giving viewers a visual of the lead story, Sue became the lead story. Sue looked over at Chuck and he was not paying attention to her and was looking at his laptop.
 
"What are you doing?" Sue inquired, adding a couple of rarely heard words on network TV in the middle of her question.
 
Needless to say, the 11:00pm news began with an apology. Most good reporters or anchors do not want to become the news. That night, Sue got to be her own lead story.
 
Reporters know that their words are like the headlines in a newspaper but for a brief moment, that headline would have contained #@*$!
I must go back almost five decades to remember a children's song my parents taught me. "Be careful little mouth what you say." Obviously, Sue didn't remember the same song.


About the Author:
Mr. Moo has a bar of soap that he will mail to the network folks if they think they would like to keep it on hand.



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