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Mitsubishi Music Madness

Car company uses obscure songs to sell product.

by Dr. Spin
March 22, 2004

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Dear Dr. Spin,
Recently I was watching TV, when a Mitsubishi commercial came on. I don’t recognize the song, but it sounds like they’re singing, “Hit ‘em with a (?)” (I know this is supposed to be a family friendly site, so I won’t say what I think it is). What exactly are they singing? Can they air this on TV?
 
Concerned Consumer
 
Dear Con Con,
 
If you’re talking about the commercial I think you are, the song is titled “Horndog” by Overseer. The lyric would then be “Hit me with the horndog!” Actually, I learned this line was sampled (and slightly modified) from a different song by DJ Kool, “Let Me Clear My Throat.” In that song, DJ Kool sings, “hit me with the horns Tony.”
 
Part of Mitsubishi’s marketing (especially to the younger generations) is to find good obscure music in their commercials. Another tune made popular by Mitsubishi is “Breathe” by telepopmusik. This is the commercial with a man picturing the different stages in his life as he drives around. If you’re interested in what other bands’ music has been used, I suggest searching “Mitsubishi commercial music” on your web browser. There are several pages devoted to this, though strangely enough Mitsubishi has no such link on their website.

 
Dr. Spin,
 
I heard that Peter Gabriel and Phil Collins were in a band together, and that Phil Collins used to play drums. Is this true?
 
Gen Y-er
 
Dear Y,
 
Yes, it’s true. Peter Gabriel and Phil Collins were once in a band called Genesis, where Gabriel was the lead singer and Collins played drums. Genesis started as an “art rock” band with a small cult following. Gabriel left in 1974, leaving the rest of the members scrambling for a new lead singer. Initially against his will, (and after auditioning a number of other vocalists) Phil Collins became the lead singer (he had already done some of the background vocals when Gabriel was in the band). Oddly enough Genesis began gaining popularity, and as a result (or because of it) Genesis began writing more “accessible” tunes. Around the height of Genesis’ success (early ‘80’s), Phil Collins began a solo career that also helped increase the popularity of the band. Though he juggled his solo career with the band’s career for many years, Collins eventually officially left the band in 1993. Genesis did produce one more album without Collins with a new lead singer, but they haven’t been heard from since. Mike Rutherford, Genesis’ guitarist also had a “solo” venture with Mike + the Mechanics, but if you don’t remember Genesis, you probably won’t remember them.

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