Home
Loading
  Contact Us    
That's the Way Cookie Crumbles

Girl Scouts sales technique is ancient and should be updated

by Richard Mr. Moo Moore
March 15, 2009

Bookmark and Share
That's the Way Cookie Crumbles

Sales techniques have changed over the years. Many folks will say that the best way to sell with the hope of a solid customer and repeat business is face to face. I'm not sure anyone would argue with that in most areas of sales. But the internet has invaded sales techniques and because of it, sales will never return to the "old fashion" way ever again.

Unless you are a Girl Scout.

Let me first say that I purchase Girl Scout cookies every year. I have been known to sit down and eat half a box at one sitting and then make plans for eating the other half sometime soon. And I purchase them from a little girl in the green outfit. I pay cash for the order and begin to salivate at the mere mention of the cookie sales season.

So when I heard of the creativity of little 8 year old Wild Freeborn, I was impressed. Wild had set a goal to sell enough cookies to send her entire troop to summer camp this year. That's a pretty tall order for a little girl unless you use some creative sales techniques.

And that is what Wild did.

After going door to door in her neighborhood and in the downtown area of her community, she asked her dad, "can't we use what you do work?" Her father was a top executive at a company that did design for web sites.

So they did just that. With the help of a You Tube video, "buy cookies … they're yummy," Wild expanded her sales territory to the area surrounding her home community. She only wanted to sell to folks close enough to deliver the cookies in person. And sell she did. While continuing the traditional sales techniques, she sold an additional 700 orders in just two weeks on line.

And since she was selling to provide a camp experience for her troop-mates, you would think that everyone would be pleased at her creativity and selfless attitude.

But, noooooooooooo!

Parents of girls in the troop were upset that Wild had an unfair advantage because she was reaching more potential buyers than their daughters were reaching. And they were so upset, they turned in this creative little entrepreneur into the national office. With some troop sales down by as much as 20%, according to some statistics, you would might think that they would be thrilled to see someone market their cookies this way. But the national office told Wild to stop selling online.

A national office spokesperson put it this way: "Girl Scouts of the USA is not shunning the internet … though we still have to figure out how to do this." I tell you how to figure out how to do this. Call Wild Freeborn.

Now where did I put that web address? All this talk about cookies and I'm starting to salivate on my keyboard.

Comments (1)


Post a Comment

Emile Kerouac from Miami writes:
March 16, 2009
The Girl Scouts much like compulsory schooling tend to raise kids in a corporate controlled environment. The Girl Scouts/the parents in this case shelter their children, so they don't realize that in the real world, "out of the box thinking" gets them farther. My advice stop coddling the children, making rules to impede this intelligent girl's progress. In the working world we don't wait for "suckers".

Send Us Your Opinion
(Comments are moderated.)
Your Name:*


Your E-Mail Address:*
(Confidential. Will not be published.)


Location:


Comments:*
Note: In order to control automated spam submissions, URLs are no longer permitted in this form.



Verification:
Please type the letters you see above.

  Printer-Friendly

Bookmark and Share


RSS FEED
RSS Feed for Richard Mr. Moo Moore: RSS Feed for Richard Mr. Moo Moore
EMAIL ALERTS
Sign up to receive an e-mail notice when new articles by this author are published. Your address remains confidential, and you may cancel at any time. A confirmation email will be sent.

Your e-mail address:
po Books
Now Available!

Teachings of a Three Year Old... Turned Tyke,
by Hal Evan Caplan.

A father learns from the wisdom of his toddler.

More Information.

More by Richard Mr. Moo Moore
BACK IN THE SADDLE
Random Thoughts after time away
by Richard Mr. Moo Moore, 5/16/10
Burglar: Dumb and Dumber
Robbing the house of your kids' babysitter, while they are there.
by Richard Mr. Moo Moore, 1/10/10
It's Not Your Father's Church Anymore
Churches try many gimmicks to get you to come inside.
by Richard Mr. Moo Moore, 12/13/09
Calories Down - Bonuses Up
Prisoners get smaller meals in order to line the sheriff's pockets with cash.
by Richard Mr. Moo Moore, 10/4/09
Do you remember where you were...?
The better question is: 'how has your life changed because of these events?'
by Richard Mr. Moo Moore, 9/13/09
Location, Location, Location
Mausoleum Crypt Above Marilyn Monroe for Sale
by Richard Mr. Moo Moore, 8/30/09
"I Did It for Love"
Ex-tax worker steals $11 million to keep her boyfriend.
by Richard Mr. Moo Moore, 7/26/09
» Complete List (73)


RSS FEED
RSS Feed for Richard Mr. Moo Moore: RSS Feed for Richard Mr. Moo Moore

Recently Published
View Article Salvator Mundi
Not the painting but the Person
by Greg Asimakoupoulos, 12/7/17
When the Newsman Becomes News
Lamenting yet another fallen hero
by Greg Asimakoupoulos, 12/1/17
Let's Hear It for Moms and Pops
Celebrating Small Business Saturday in a very personal way
by Greg Asimakoupoulos, 11/22/17
An Earthquake in La La Land
Examining what's been exposed in the rubble
by Greg Asimakoupoulos, 11/17/17
Where is God?
Reflecting on the tragedy in a little Texas town
by Greg Asimakoupoulos, 11/10/17
An All Saints Day Tribute
Remembering those who left us
by Greg Asimakoupoulos, 11/3/17
A Mighty Fortress was His God
Remembering the legacy of Martin Luther 500 years later
by Greg Asimakoupoulos, 10/27/17

Get the Partial Observer's
'recently published' headlines via RSS.


RSS Feed for Recently Published PO Articles    What is RSS?
Reproduction of original material from The Partial Observer without written permission is strictly prohibited.
The opinions expressed by site contributors do not necessarily reflect those of the editors.
Copyright ©2000-2017 partialobserver.com. All rights reserved.
Home · Site Map · Top