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Better Than Money

A local economy with its own exchange system has some advantages.

by James Leroy Wilson
June 3, 2010

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Better Than Money

As I've previously written recently (1, 2) I fully support free competition in currency. This is normally interpreted as a longing for a national gold standard. But let's focus on the benefit to your neighborhood.

The E.F. Schumacher Society promotes local currencies. On this week's Invisible Hand podcast, Tracy Twyman directs us to one such experiment, the Cascadia Hour Exchange, inspired in part by the Ithaca Hours.

These experiments prompt me to suggest something similar, inspired by the free advertising in some of these currency unions. (I've named the idea after myself because it was easier than thinking of something clever.) 

Let's say I am the publisher of a newspaper, called the Wilson Times, in a struggling town. I realize that the cause of the unemployment is access to capital; nobody has any money to even get a start on what they want to do to make a living. So I try something new.

1. I stop charging U.S. dollars for ad space.
2. I instead create an alternative certificate with the same face value as dollars, called wilsons
3. If a business wants to run an ad that would cost $1,000, instead of charging that business $1,000, I give the ad space away and print up $1,000 in wilsons. If another business wants a $10 classified ad, I would give it away and print up $10 in wilsons
4. Every advertiser MUST receive wilsons in exchange for goods and services, and must never charge a higher price in wilsons than the U.S. Dollar price, although they can charge lower prices for wilsons if they choose
5. Every advertiser must post a very public sign telling customers that the business accepts wilsons
6. As I print up wilsons according to the value of the ad space I'm giving away, I use them to do business with those same advertisers. For instance, I get a deli that I gave $200 worth in free ad space to cater a Wilson Times staff lunch spending the wilsons I created. I use $1,000 in wilsons to purchase needed items from an office supply store who had received $1,000 worth in free adertising. I might offer wilsons as bonuses to employees.
7. A business can get out of its agreement to accept wilsons as money by simply paying back in wilsons the cost of advertising to the Wilson Times. So if you were given $50/month in free ad space for a year, in order to stop accepting wilsons you must pay $600 in wilsons back to the Wilson Times.

This means:

  • If a restaurant advertised at a value of $200, it can wait until it raised the $200 in Wilsons and then immediately send it back to the Wilson Times and tell their clientele that wilsons are no longer accepted.
  • Even if a business stops advertising after just one issue, it is on the hook for accepting payment in Wilsons, until it pays the Wilson Times back for the original cost of the ad - in wilsons. After it pays this off, it can remove the "We accept wilsons" sign from their business.

So, the circle is complete:

  1.  Business A wants a $50 ad in the Wilson Times
  2. It gets an ad for "free."
  3. The Wilson Times creates $50 in wilsons - the value of the ad
  4. The wilsons are put into circulation as the Wilson Times spends them by doing business with the pool of advertisers
  5. Business A must accept wilsons at equal or lower pricing as the dollar
  6. If at any point Business A wants to stop accepting wilsons, Business A must pay back the Wilson Times $50 in wilsons
  7. Once received by the Wilson Times, this $50 in wilsons are taken out of circulation, which prevents the inflation or devaluation of wilsons

No new money is ever put into circulation. Unlike the Federal Reserve System, only value for value is created.

But as long Business B happily accepts wilsons, it can create the biggest free ads, thereby pumping more and more wilsons into the economy, and would never have to pay the advertising costs. Business B would understand, however, that the bigger and more expensive the ad, the more wilsons would be printed up, which means the greater the percentage of its revenue would be in wilsons, and wilsons are only of value within the circulation range of the newspaper.

But what is the advantage to printing up wilsons instead of just exchanging U.S. dollars?

  • Free advertising: A down-on-his-luck sort could do a "will work cheap, $8/hour" ad at no cost to himself, and once hired may be paid in dollars, wilsons, or some combination. The only condition is that he has to accept wilsons if that's all he's offered. He can at least get food and supplies from other advertisers who also have to accept wilsons.
  • A barber, for instance, who advertises for free might be paid in wilsons; the advertising increases his business, but creates more revenue in wilsons, which motivates him to shop at the local store which also accepts wilsons, rather than travel 20 miles to the SuperStore in the next town to pay in U.S. dollars.
  • This fosters networks of reciprocity and good business relations.
  • There is also a time-saving and shipping-saving device. Why wait for a few days for the order to come in, if a local producer will accept your wilsons?
  • This will spur development of local natural resources, products, and services that had previously been imported into the community. The more the money is generated locally, the more development and innovation you will see locally.
  • The more localized the money system (wilsons), the less that is imported, and the less financial capital that is exported. Local jobs won't be dependent on big banks and politicians.

Essentially, the free advertising, lower shipping costs, and shorter wait times create savings for local businesses, and in exchange they have incentive to do business with other local businesses in the community. As the number and diversity of participating businesses grow, the stronger the local economy will be. Which will mean more economic security and less poverty.

The wilson wouldn't ever become the only currency, and wouldn't have to be. But the more that local communities adopt local exchange systems, the less chance our livelihoods will be ruined by national or international monetary crises and trade disruptions.

The local currency also perhaps won't start out with the local newspaper - it may start off with a gas station that issues certificates in gallons of gasoline. Or, it could originate from the largest supermarket or department store. But in any case, local money provides opportunity for individuals and communities to break their dependency on global economies and welfare states. The local economy might just save the world.

Comments (2)


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John L Robinson from Asheville, NC writes:
June 2, 2010
I like your idea. I'm a member of the Asheville Currency Project, and we are introducing a local currency for Asheville, NC. It will allow multiple businesses to issue their own currency backed by their own goods and services (like your newspaper.) They all issue the same currency, which we're calling the Smokey Mountain Holler, so that the currency has increased valued due to the large number of places is can be used at. We basing out system on the work of Thomas Greco, and his book "The End of Money and the Future of Civilization." I recommend it highly.

James Leroy Wilson from Independent Country writes:
June 3, 2010
Thank you, Mr. Robinson, and best wishes on with the Smokey Mountain Holler! I am going to investigate these experiments even more. I believe they hold the key to human liberation and the preservation of the environment.

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